I have always loved Pinterest. I mean, really, who doesn’t love ogling over perfectly crafted holiday decorations, delicious looking baked goods or that perfect pair of pumps?!? But, as an entrepreneur, this is the first time I have had to use Pinterest for business exposure and to drive people to my website. My LBE (Life Before Entrepreneurship) was in the B2B sector and the industries I worked in didn’t work well with the audience on Pinterest.
I have spent a considerable amount of time over the past few weeks absorbing everything i can when it comes to Pinterest Marketing. One online tool I have been using is Tailwind. Now, in the interest of full transparency, I have been using it for about 2 weeks so the numbers aren’t super impressive. But, I thought I’d give you a sneak peek into some of the nifty features of the service.
WAIT, what exactly is Tailwind??
Right, let’s get to that first. Tailwind, as self proclaimed, is the complete Pinterest marketing toolkit for bloggers and small businesses. I’ll get into some of the features shortly, but Tailwind, in a nutshell, lets you manage and monitor your Pinterest Account and boards as well as schedule pins and repin for greater exposure.
Pinterest Performance
Tailwind give you a nice overview of how many followers you have, rate of growth for followers and pins, your pinning numbers and repins. The below screenshot shows data from one week. I have a total of 16 followers (I know I know, but a girl’s gotta start somewhere) and I’ve pinned 222 pins across all my boards.
Pinterest Board Insights
You can dive a bit deeper into each board to see what’s popular and see which ones may need some more lovin’. I just have the free account right now, so things like Industry Trends aren’t available. But I think I’ll start paying for the pro version (currently $119 for the year) shortly.
Pinterest Pin Analytics
And, of course, you can take a look at an individual pin’s performance. What I find super help is the [re] scheduling and similar content features which I’ll dive into next.
Pin Scheduling
Tailwind let’s you schedule pins a couple of different ways, but the one I find I am using the most is the Chrome extension. Simply click on the extension’s button in your browser when you are on a webpage you want to pin and scheduling options come up.
Within Tailwind you can set up the days of the week and times you want to pin and once you put a pin into the queue it’s visible in the software. You are able to reorganize or edit right in Tailwind.
Suggested Content
Still a beta feature in Tailwind, the Suggested Pins feature is pretty handy. I can see the quality of the pins getting better over time, but for now I am able to get at least one good pin each time they make a suggestion.
If you plan on using Pinterest to market your business (as a blogger, infopreneur, or course creator you probably should be), then a tool like Tailwind should be on your radar.
Now, time for the shameless plug! Click below and start following me on Pinterest, get awesome recommendations to help build your business and be a kick-ass entrepreneur.
