by EricaLerman | Oct 3, 2016 | Foundations of Marketing
New business owners, or to be honest most business owners, the idea of crafting the right message to interest the right people is a daunting and at times painful task. Well, it doesn’t have to be. Now imagine you know exactly what your future customer wants to...
by EricaLerman | Sep 26, 2016 | Blogging, Lead Generation, Starting a Business
I know lots of people out there that have started blogs as more of a hobby or “internet journalling” but if you are looking to monetize your blog or it’s being used to support other income streams, I am here to tell you that you need to start...
by EricaLerman | Sep 12, 2016 | Branding, Online Marketing Tips & Tricks
When starting a business it can be a bit overwhelming, with all the things you need to do and pay for, there seems to be a cost around every corner. Though there are choice you can make or things you can do to reduce the costs you incur. Brand Elements If you’re...
by EricaLerman | Sep 9, 2016 | Online Marketing Tips & Tricks, SEO, Website Development
If you manage a website or care at all about ranking well on Google, you’ll know about the constant SEO battle many of us face. Let’s be honest, SEO techniques from 10 years ago seem like child’s play compared to what you need to know today. But...
by EricaLerman | Sep 6, 2016 | Online Marketing Tips & Tricks, Tools of the Trade
Find gorgeous, royalty-free photos and start kicking your website and social media up a notch istockphotos and Getty Images used to be the only players on the digital photography block. They merged not too long ago and now monopolize the pay for photo market....